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People
Saving PetsTM is an exciting
campaign that uses positive and uplifting
advertising, public relations and community
events to educate and engage the public, change
perceptions about pet homelessness and increase
pet adoptions and spay/neuter surgeries. It is
designed to inspire action to save the lives of
homeless pets. By highlighting the efforts of
national and local animal-welfare partners, the
campaign will inspire a broad range of public
participation.
With
advertising that focuses on the human-pet bond,
People Saving Pets will showcase the ways
that pets enrich our lives and will provide
information and education about the ways to end
the tragedy of euthanasia. The campaign
encourages people to spread the word about the
campaign and its goals. Members of the public
can participate in People Saving Pets in
a number of ways – from joining as a member,
attending local pet-themed events, donating time
or money, buying official People Saving Pets
merchandise, adopting a pet and
spaying/neutering your pet.
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